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PRESS CENTER

Visit our Press Center to keep updated with ASICS news 

SUSTAINABILITY

Through our products and services, we aim to contribute to a healthy society. By integrating sustainability into every aspect of our business, we aim not only to create value for our customers and shareholders, but also for the world around us. 

CAREER

Reach out to the world and grow as one team.

The History of ASICS

Kihachiro Onitsuka Founds Onitsuka Co., Ltd.

Mr. Kihachiro Onitsuka establishes ONITSUKA Shokai in Kobe in 1949. In the same year, the company is reorganized as ONITSUKA Co., Ltd. with four employees and a capitalization of 300,000 yen.

MAGIC RUNNER Marathon Shoe is Released

1960

Kenji Kimihara (winner of the silver medal in the International Marathon in 1968) wheres The Magic Runner shoe and and becomes a long-running product beloved by marathon runners.

SKY SENSOR/X-CALIBUR Global Running Shoes are Released

1980

SKYSENSOR/X-CALIBUR a running shoe line applying biomechanics in its product development is launched. The running shoe is the first to incorporate the EVA midsole and other cutting-edge features and is the lightest model on the market at the time.

Naoko Takahashi Wears Our Shoes

2000

Naoko Takahashi (gold medalist in the International women's marathon in the 2000) wears our Marathon SORTIE JAPAN to great success in various competitions.

100th Anniversary of the Birthday of Kihachiro Onitsuka is Celebrated.

2018

To honor the positive personality and entrepreneurial spirit of ASICS founder Kihachiro Onitsuka, who supported the development of young minds and bodies through sports and encouraged people to take control of their bright futures in the same way a sunflower reaches for the sun, ASICS releases a line of "100th birthday commemorative models" on May 29th, his birthday.