Partnership with Athletes
About
ASICS has been supporting athletes through fundamental research and technology cultivated since its establishment. We will continue to develop products and services that cater to athletes, enabling them to achieve their best performance while maintaining both physical and mental health.
C-Project
The C Project is a team formed to relentlessly pursue the goal of "running faster." It is named after the word "Chojo," which means "peak," inspired by the words of our founder, Kihachiro Onitsuka: "First, aim for Chojo." With the goal of maximizing athlete performance, the team develops and supports products in close collaboration with athletes, without being constrained by conventional thinking, and with a sense of speed.
Product development with athletes
With 'what benefits athletes' as the guiding principle, we sincerely listen to the voices of athletes and work together to develop products that aim for new heights.
Training camp for athletes
We support the training of top athletes and the development of next-generation athletes at the 'CHOJO Camp' in Kenya and France, and the 'Mammoth Track Club' in the United States. The feedback from athletes gathered here is incorporated into our product development.
Project Highlights
ASICS UNVEILS THEIR LATEST PINNACLE METASPEED™ SERIES FOR RUNNERS LOOKING TO FEEL SPEED AND FIND CONFIDENCE
ASICS LAUNCHES METASPEED™ SKY PARIS & METASPEED™ EDGE PARIS, HELPING ELITE RUNNERS ACHIEVE NEW LEVEL OF PERFORMANCE
ASICS TAKES PRODUCT PERSONALISATION TO NEXT LEVEL AT META : Time : Trials – LAUNCHING THE EVOLVED METASPEED™ + SERIES OPTIMISED TO CONTINUE QUEST TO UNLOCK FASTEST EVER TIMES
Para Sports
At ASICS, we have set a goal in our VISION 2030 "creating a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime." Aiming for a world where everyone, regardless of disabilities, can participate in sports equally, our group is united in various activities, including sponsoring para-sports organizations and para-sports events, and supporting para-athletes through contracts.
Actiivities
ASICS announces partnership as a total support member for the 25th Summer Deaflympics Tokyo 2025
As a platinum sponsor of the Kobe 2024 World Para Athletics Championships, we supported the event and organized the ASICS Group Employee participation program
Signed Agreement with Japan Deaf Athletics Association (JDAA) as an Official Partner