IP Portfolio
Establishment of an IP Portfolio
To protect our technologies, we focus on patent applications related to shoes, digital technologies, and sustainable technologies. As a result, the indicators for evaluating the competitiveness of our overall patent portfolio have been steadily improving since 2019. The proportion of registered designs has increased, especially overseas.
Regarding patents, we will continue to protect technologies designed for athletes. We have a well-balanced portfolio of trademarks both in Japan and overseas.
Competitiveness of Our Patent Portfolio
The Patent Asset Index provided by LexisNexis is used as an indicator of the competitiveness of innovation across a company and a technological field overall. The Patent Asset Index of patents held in 2015 is set at 1.0.
* For filed patents published up to September 2022
Global Ratio of Patent, Design, and Trademark Portfolios
Examples of IP
Protecting IP in the Field of Sustainability
We are also actively utilizing patents and designs in the field of sustainability.
Protecting IP Through Design Applications
In the SportStyle and Onitsuka Tiger categories, where fashion elements play a relatively significant role, we actively utilize design applications to protect characteristic designs.
We are working to align our understanding of each category, including SportsStyle and Onitsuka Tiger, with marketing and sales forecasts.
Based on this alignment, we identify key markets and strategically select countries for IP registration, ensuring a focused and efficient approach.