Top Message
Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society. Today, 70 years later, that ideal remains engrained in ASICS, guiding our efforts to continuously develop innovative technologies, products and services that improve the quality of customers’ lives. Our vision is to “Create Quality Lifestyle through Intelligent Sport Technology.” Based on that vision, we have developed products that harness our accumulated expertise and technologies, winning the support of athletes worldwide and casual runners and underpinning our strong brand value today.
Management Policy
WHAT IS ASICS? Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society. Today, 70 years later, that ideal remains engrained in ASICS, guiding our efforts to continuously develop innovative technologies,products and services that improve the quality of customers’ lives.