Mental and Physical Well-being
Under our founding philosophy ‘Sound Mind, Sound Body’, aim to create a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime
ASICS' targets and initiatives
Targets
- Welcome 30 million OneASICS members.
Action plan onward
- Establish the ASICS Foundation and engage insocial contribution activities.
- Aim to enhance brand engagement throughpersonalized customer communications utilizingour customer data platform.
- Build a unique loyalty program that only ASICS canprovide, featuring consistent runner experiencesthrough our running ecosystem.
Empowering the next generation through sport
We believe in the importance of health and well-being for everyone, especially the next generation: ‘Sound Mind, Sound Body’ is a philosophy for everyone. Sports and play-based activities for young children enhance physical and mental well-being. They develop skills in problem-solving, decisionmaking, social skills, and critical thinking. The ASICS State of Mind study has shown that exercise during teenage years is also beneficial for later in life.
ASICS Well-being
In order to achieve Sound Mind, Sound Body among employees, we are focusing on five health promotion activities with the aim of achieving well-being (a state of good physical, mental and social health) among employees and their families.