Mental and Physical Well-being
Under our founding philosophy ‘Sound Mind, Sound Body’, aim to create a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime
ASICS' targets and initiatives
Targets
- Welcome 5 million OneASICS members.
- Continue collaboration with NPOs in each region.
- Engage consumers through stronger integration of our community activities with our business.
Action plan onward
- OneASICS membership: Target of 30 million by 2026
- Expansion of customer touchpoints through own direct-to-consumer retail and e-commerce.
- Provision of high-value-added brand experiences by expanding the ecosystem.
- Creation of innovative products, services, and business models.
Empowering the next generation through sport
- Continue to conduct fundraising activities targeting key regions and employees, continuous improvement of disclosures and engagement data analytics.
- Contribute to ‘Sound Mind, Sound Body’ philosophy of people globally focusing on mental and physical well-being.
- Involve more subsidiaries with our community activities, based on our founding philosophy.
- Communicate our community activities more to engage consumers
Empowering the next generation through sport
In the communities in which we operate and beyond, we support young people by partnering with non-profit organizations Right To Play. We are involved with several programs, such as ensuring young people in disaster-stricken areas have the opportunity to play sports.
‘Sound Mind, Sound Body’ is a philosophy for all people, regardless of their age. We believe in the importance of health and well-being for children. We also acknowledge the power of sport for empowering people and making positive changes to their lives. ASICS is involved in a number of projects focused on supporting young people through sport.
ASICS Well-being
In order to achieve Sound Mind, Sound Body among employees, we are focusing on five health promotion activities with the aim of achieving well-being (a state of good physical, mental and social health) among employees and their families.