OneASICS Operating Model
OneASICS Operating Model
At ASICS, we strive to blend sports and lifestyle, delivering innovative products and services. Guided by the OneASICS operating model, our entire company is united in enhancing customer satisfaction and achieving sustainable growth.
OneASICS (ASICS membership program)
OneASICS is the core platform of ASICS' digital strategy. By encouraging many customers to become OneASICS members, we provide personalized experiences based on unified customer data. Through OneASICS, we aim to strengthen our connection with customers,creating a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime.
Running Ecosystem
Running ecosystem is a comprehensive service that supports runners in race registration, training, and race week. At the Sydney Marathon, we offer an exciting experience throughout the race period by providing exclusive member benefits such as purchasing event-limited products during race registration, personalized finisher videos, and T-shirt printing services.