ASICS LAUNCHES NEW LINEUP IN THE NAGINO™ COLLECTION: DRIVING WOMEN TO MOVE THEIR MINDS AND BODIES

With the NAGINO™ collection designed to encourage women to keep moving, ASICS continues to empower women who love to exercise.

[AUGUST 15th, 2024 – KOBE, JAPAN] – ASICS is excited to announce the latest additions to the NAGINO™ collection, designed for women to enhance their active lifestyles with performance-driven solutions. The name 'NAGINO' is inspired by Japanese words that evoke the serene state of water and represent the concept of being yourself, symbolizing comfort and confidence. Just as tranquil water reflects a peaceful mind, ASICS aims to inspire every woman to uplift her mind while enjoying moving her body with the NAGINO™ collection. Featuring superior layering and adjustability, the new NAGINO™ lineup supports women's dynamic lifestyles by seamlessly blending performance and comfort, while offering multiple layering options for varied styles and looks.

All items in the collection are inspired by feedback from women. Here are key highlights from the collection, including standout pieces such as the ROAD PACKABLE JACKET and the NAGINO™ FLEX ⅞ TIGHT.

Designed with the active woman in mind, the ROAD PACKABLE JACKET is intended for women seeking a sense of freedom from everyday distractions. This lightweight jacket offers high water resistance and the convenience of compact portability as it folds neatly into its own pocket. Designed with breathable fabric with vents for advanced airflow and an adjustable waist for versatile styling, it offers comfort and practicality for any sports or fitness activity, providing a liberating feeling that lets you move freely and keep focused.

The NAGINO™ FLEX ⅞ TIGHT is designed for women who appreciate both aesthetics and a perfect fit. It is tailored to complement and move with the natural curves of the female body. Featuring quick-dry technology and a cut designed for ease of movement, these tights offer a soft, flat, high waistband that provides a support fit.

Martina Jurcova, Apparel Product Line Manager at ASICS said:” Recognizing that staying active can be difficult for women for many reasons, the NAGINO™ collection is designed to make activewear one less barrier to staying active. ASICS aims to empower women by offering versatile products that meet their diverse needs and support them on their unique movement journeys. We believe that feeling good and comfortable in your activewear is the first step towards an active lifestyle. With the NAGINO™ collection, we hope to inspire and motivate women to find inner peace through mindful movement, and to uplift and support each other as they pursue their sport and exercise goals.

The new lineup from NAGINO™ Collection will become available for purchase on September 1st, 2024. To find out more about the products, please visit https://www.asics.com/gb/en-gb/

Initiatives to support women as ASICS:
With its founding philosophy of "Sound Mind, Sound Body", ASICS is also committed to empowering women through sport and physical activity throughout their lives to maintain both mental and physical health. ASICS is conducting a global research initiative, "Move Every Mind", to address gender inequalities in sport with a particular focus on increasing women's participation in physical activity.

For more information on this initiative, please visit: Move Her Mind

ENDS