THE NEW GEL-KAYANO™ 33 SHOE INTRODUCES FLUIDSUPPORT™ TECHNOLOGY FOR A NEW ERA OF PLUSH STABILITY AND COMFORT

The latest GEL-KAYANO™ model is designed to deliver a softer, smoother run with next-generation stability technology.

[Kobe, Japan, 5 May 2026] – Building on the legacy of the brand's most iconic stability franchise, ASICS announces the launch of the GEL-KAYANO™ 33 shoe. Designed to deliver a new level of comfort and support, this model introduces a reimagined stability system with dual-layer cushioning to create a smoother and plusher running experience.

Staying true to the ASICS Design Philosophy, the GEL-KAYANO™ 33 shoe introduces key advancements to further enhance both stability and cushioning. At the core of this evolution is FLUIDSUPPORT™ technology, a new stability system developed through extensive research and testing to work in harmony with the body’s natural movement. It provides forward guidance from heel strike to toe-off, helping to deliver reliable support and smoother transitions.

The midsole features a new dual-layer construction, with a top layer of FF BLAST™ MAX cushioning delivering soft, lightweight and responsive comfort, paired with FF BLAST™ PLUS foam below to help cradle the foot and provide enhanced stability. Together, this combination creates a balanced ride that feels plush, supportive and comfortable.

Susan Hoddinott-Au, Product Management, ASICS Performance Running Division, commented: "With the introduction of FLUIDSUPPORT™ technology and enhanced cushioning technologies, the GEL-KAYANO™ 33 shoe represents a new direction for stability running. Inspired by a ‘supersuit’ design concept, we set out to create a product that works in sync with the human body while providing a secure, supportive feel. We focused on delivering a softer, smoother experience that adapts to each runner, while maintaining the trusted support that defines the GEL-KAYANO™ series."

Additionally, strategically placed PureGEL™ technology enhances shock absorption and promotes smoother transitions for a more effortless ride. This is paired with a redesigned engineered mesh upper that helps improve breathability and deliver a more adaptive, secure fit, while a lighter overall construction helps runners move more freely and efficiently.

Lucy Charles-Barclay, ASICS athlete and professional triathlete, said: "My training involves a lot of volume, and I need a shoe that can keep up with that while still feeling comfortable and supportive day after day. The GEL-KAYANO™ 33 shoe gives me that balance and peace of mind - it feels really cushioned underfoot, but still stable enough to keep me moving efficiently, even when I’m fatigued. For longer sessions and easier runs, it’s a shoe I can rely on to help me stay consistent without putting extra stress on my body."

The GEL-KAYANO™ 33 shoe will be available globally from June 1^st 2026 for $170.

To find out more, please visit www.asics.com

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About ASICS

At ASICS, our five letters have meaning. ASICS is an acronym for the Latin Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body.

Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.

And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.